Some References:
During almost 25 years Frederic Van Hoecke & Studio Seed design & build a lot of democratic interior architecture & design. With many of those concepts applied many times.
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Hotels;
Moxy Hotel Antwerp (BE)
Moxy Hotels Ghent (BE)
Monte Marcella /
Flanders Altitude Resort (BE)
Aloft Hotel (BE)
B&B Hotels (FR)
Indigo Queen A Hotel (BE)
Sheraton (BE)
Marriott Hotels (BE, FR)
Starwood Hotels (EU)
Four Points by Sheraton
(DE, IT, SP, SL, BE)
Hilton (FR, B)
NH Hotels (NL)
Novotel (UAE)
Ibis (UAE)
...
Restaurants;
Fernand Obb (BE)
Woké (BE)
Lunch Garden (BE)
Queen A Kitchen (BE)
Atelier Banchan (BE)
O'yo (BE)
Trainspot (JP)
Skol (RW)
Ami (BE)
Marcel (BE)
De Zoutkorrel (BE)
Guylian Chocolate Café
(AU, UAE, SG, KR, BE)
Beck's Beer (UA, RU)
Beaudevin Autogrill (BE, IT, FR, US)
...
Offices;
Jet Import Red Bull (BE)
Acco Offices (BE)
Bluecrux (BE, US)
Flemish Government (BE)
Ahler's (BE)
Sylvester Productions (BE)
Deutsche Bank (BE)
Dubo (BE)
VF Corporation (BE)
These Days (BE)
...
Shops:
Surf Shop (NL, ES)
Martens Hout (BE)
De Vos Pharmacy (BE)
VF Corporation (BE)
Lee Jeans (DE, UK, IT, BE)
Lukoil (NL, BE)
Cash Converters (BE)
DEA Kitchens (BE),
Van Marcke (BE, FR)
Blicious (BE)
Hippo Royale (BE)
Plantage Books & More (NL)
Shopping 1 (BE)
Stills (BE, NL)
Anna Etcetera (BE)
Vijgeblad (BE)
Fortis Bank (BE)
Veritas (BEx100!)
...
Private:​
Castle in Antwerp (BE)
Art Villa in Bazel (BE)
Deco Apartment in Ghent (BE)
Country Villa in Bazel (BE)
Bohemian House in Hasselt (BE)
Micro Loft in Antwerp (BE)
Italian Loft in Brussels (BE)
Family House in Antwerp (BE)
Country Villa in Kalmthout (BE)
...
Objects;
Nouvelle Vague Lounge (Compagnie)
Kami / Keiko (Artwork)
Moon Light (Frey)
Wings Tables (Frey)
Tube Tree (Artwork)
Portview Chair (Six Inch)
Camper Meeting (Artwork)
Rosanna Light (Frey)
Four Points Award (Artwork)
Merry-Go-Round (Artwork)
Brasil Lights (Frey)
Amici Tables (Frey)
Anemone Chandelier Light (Frey)
A Life Of Love Bookcase (Frey)
...
Expo in Borgerhub in Borgerhout '24
Expo in Raapstraat in Antwerpen '23
Expo in Joossensgang in Antwerpen '22
Expo in Academie in Antwerpen '21
Artwork in Shop in Leuven '11
Artwork in Fabriekshal in Mechelen '10
Artwork for Lee in Berlin, Firenze '05
Artwork in De Vooruit in Gent '04
Performance in De Centrale in Gent '02
Performance in Buda in Kortrijk '02
Performance in De Vooruit in Gent '01
Expo Artsenede in Assenede '01
Expo Claustrofobia in Rochefort '00
Expo in Grauwzusters in Antwerpen '00
...
One day, we'll put more effort in our own PR.
Until then, we might be your best kept secret ;-)
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Awards & Key Moments:
Moxy Antwerp by Marriott:
2024 - Highly picked up by media - (B)
TV such ATV, Press such as HLN, GVA, ...
Selected by Marriott to illustrate their own press release
about the 10th anniversary & 100 of Moxy Hotels
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Monte Marcella, Flanders Altitude Resort:
2024 - Highly picked up by national media - (B)
TV such as VTM, VRT, FocusTV, WTV, ...
Press such as Het Laatste Nieuws, De Tijd, Het Nieuwsblad, ...
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Aloft Brussels Schuman by Marriott:
2020 - Tripadvisor Travelers' Choice - (B)
Top 10% Travelers' Ratings of the year
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Fernand Obb Delicatessen:
2020 - Gault & Millau (B)
Pop Of The Year
2018 - Visit.Brussels Awards - (B)
Nominated - Best Gastronomic Concept
2018 - Best Prawn Croquette Brussels - (B)
Winner - Contest by food journalists & Star chef Pierre Wynants
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Queen A Hotel (Now Indigo Hotel):
2017 - Venuez Hospitality Awards - (B)
Nominated - Best Hotel Concept - With Turbozen for Prem Group
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Four Points Hotels by Sheraton for Marriott:
2016 - Marketing Award Starwood Hotels - (Worldwide)
Nominated - Concept for Raise The Bar
2014 - Pitch Winner - (EU, EMEA)
Concept for Raise The Bar
Beaudevin Autogrill:
2011 - American Society of Interior Designers Awards - (US)
First Place - Concept for Creneau & Autogrill
2010 - Airport Food & Beverage Awards - (UK)
First Prize - Concept for Creneau & Autogrill
2009 - Fidias Awards - (B)
Nominated - Concept for Creneau & Autogrill
2008 - Negocio Awards - (B)
Winner "Concept of 2008" - Concept for Creneau & Autogrill
Veritas:
2008 - Negocio Awards - (B)
Winner "Retailer of 2008" - Design for Creneau & Veritas
Shopping 1 Genk:
2008 - Pitch Winner - (B)
Concept for Creneau & ING & Redevco
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These Days Offices:
2008 - Design Week Magazine Awards - (UK)
Nominated - Design for Creneau & These Days
2007 - FX Design Awards - (UK)
Nominated - Design for Creneau & These Days
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Fortis Bank White Room:
2003 - Benelux Event Awards - (B)
Nominated - Design for Creneau & Fortis Bank
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Some Kind Words:
Koen:
> Global Design Marriott
> Moxy Hotel Antwerp​
"Great result and also positive reactions of friends that already stayed over. Thanks for working together."
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Alwin:
> Brand Manager Europe Starwood Hotels (now Marriott)
> Four Points by Sheraton in Europe​
"Working with Frederic on elevating the bar concept for all Four Points Hotels across EAME was nothing short of inspiring. His visionary insight into interior design and spatial concepting brought the atmosphere to life, turning ideas into spaces that truly connect with guests. Frederic doesn’t just design environments; he understands how people feel, move, and experience them. That empathy, paired with his creative foresight, made him an essential partner in imagining future-forward bar concepts that spark joy and interaction."
Patrick:
> Guest
> Moxy Hotel Antwerp​
"I'm also an architect, so the design appeals to me a lot. It looks like CitizenM qua concept, something I notice from my own profession."
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Marijke:
> Guest
> Moxy Hotel Antwerp​
"Very Friendly. Beautiful decoration and interior of the hotel. The designer made it feel like a hostel qua atmosphere, people are working, others are playing games, yet with all the comfort and luxe of a real hotel"
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Cédric:
> Founder & Chef
> Fernand Obb​
"Toi aussi tu te sens bien quand tu viens chez Fernand Obb? Pour ça tu peux remercier Frederic qui a conçu l'espace dans lequel tu hésites entre une sauce deli et une ouille-ouille. Plus qu'un architecte, Frederic est devenu un ami de la Famille Fernand et on le remercie bien fort pour son aide précieuse!"
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Jean-Marie:
> Product Manager Europe
> B&B Hotels​
"It's true, when you see it for the first time in real, this concept immediately gives a lot of impact and wow experience."
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Dimitri:
> Visual Merchandising Manager Europe
> Lee Jeans at VF Corporation​
"Had the chance to work with Frederic on many different projects; From POS design to Shops, Fixtures, Fair Stands, etc...during my time at VF Europe, for the Lee Jeans brand.
It was always a great joy and very rewarding road to work with Frederic, as he is not only creative and inventive, but never looses sight of the clients needs and ultimate goal; a great realistic result. Would definitely work again with Frederic at any given time and warmly recommend him to anyone."
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Veronique:
> Showroom Manager
> DEA Kitchens​
"It's all about human contact. I enjoy the vision of openness of our new DEsign Atelier. People see us immediately at our new central workbenches, there are no barriers, no thresholds. We are there to work together with our visitors, but we don't impose ourselves."
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